Geofencing + Demographics for Booked Showings

Geofencing ads are a sophisticated marketing strategy that utilizes location-based technology to target potential customers within a specific geographic area.

Here are some examples of what we could target: events, luxury open houses, other luxury property development projects, luxury resorts, luxury marinas, luxury real estate offices, golf courses, luxury hotels, michelin star restaurants.

Here's how they work:

1. Geofencing Technology: Geofencing relies on GPS, RFID, Wi-Fi, or cellular data to create virtual boundaries around physical locations, such as neighborhoods, cities, or specific buildings.

2. Targeting: Advertisers set up virtual perimeters, or "fences," around areas where they want to target potential customers. These boundaries can be as broad as an entire city or as narrow as a single building.

3. Triggering Ads: When someone enters the defined geofenced area with their mobile device, the technology detects their presence and triggers the delivery of targeted ads to their device. These ads can appear in various forms, including push notifications, banner ads within mobile apps, or ads on websites that the user visits.

4. Personalized Messaging: Geofencing allows advertisers to deliver highly personalized messages to potential customers based on their location. For example, a real estate developer could send ads promoting a new luxury condominium complex to people browsing nearby neighborhoods or attending open houses in the area.

Benefits of serving ads in a location when potential clients are in the area:

1. Increased Relevance: By targeting individuals who are physically present in a specific location, geofencing ads can deliver highly relevant messages at the right time and place, increasing the likelihood of engagement and conversion.

2. Higher Conversion Rates: When potential customers are in close proximity to a business or event, they are more likely to act on relevant offers or promotions, leading to higher conversion rates for advertisers.

3. Enhanced Brand Awareness: Geofencing ads can help businesses increase brand awareness among local audiences by delivering targeted messages to people in their immediate vicinity, thereby reinforcing brand presence and recognition.

Benefits of combining geofencing with demographic data:

1. Precise Audience Targeting: By combining geofencing with demographic data, allows us to identify and reach potential customers who have the right intent and fit our demographic.

2. Increased Engagement: Targeting high net worth individuals with geofencing ads based on demographic data ensures that messages are tailored to the specific interests and preferences of this affluent audience. This personalized approach can lead to higher levels of engagement and interaction with the ads.

3. Improved ROI: By focusing advertising efforts on high-value prospects within specific geographic areas and demographics, advertisers can maximize the return on investment (ROI) of their marketing campaigns. This targeted approach ensures that ad spend is allocated efficiently towards reaching the most valuable potential customers.

Our Geofencing Ad Services:

• Standard Geofencing

• Addressable Household Geofencing

• Audience Curation

• Site Retargeting

• Search Retargeting

• Keyword/Contextual Retargeting

• CRM Targeting

• Lookalike Targeting

• 3rd party Data Segments

• Geo and Demographic Targeted Advertising

• Pre-roll Video Advertising

• OTT Connected TV Advertising

• IP Address Targeting

• Event Targeting

Placements:

Display Ads, Video Placement

OTT/Connected TV Advertising. (We can stream 15-30 second video commercials on Roku, Apple TV, Amazon Fire Stick. This is the most expensive form of advertising)

Conversion Zone Tracking Technology

Conversion zone tracking within geofencing ads is a technique used to monitor and attribute ad campaign effectiveness when individuals enter specific geographic areas like your luxury development project, known as conversion zones. The primary goal is to track actions taken by individuals who have been exposed to the ads, such as visiting a physical location as a showing, and to measure the direct impact of the advertising spend on these conversions.

Alternative to Fly-and-Buy Programs

This offers a quicker alternative to traditional fly-and-buy programs. By targeting local buyers already in the area, we can advertise directly to them, making it easier for them to schedule visits to view your project.